Sparkling Sandset
Pharmaceutical · 2025

A two-day pharmaceutical leadership offsite in the Al Khatim dunes

A regional leadership summit that moved out of a five-star ballroom and into a purpose-built desert camp, with full plenary AV, branded environments and a heritage gala finale.

Client
Global pharmaceutical group (name withheld)
Location
Al Khatim, Abu Dhabi
Scale
180 delegates

The challenge

The client needed a plenary-grade meeting environment with reliable AV and climate control, in a setting delegates would remember, without adding more than an hour of transfer time from Abu Dhabi city hotels.

What we did

  • Built a 200-capacity majlis pavilion with line-array PA, LED wall and a technician on standby
  • Ran a shaded breakout village for four parallel workshop tracks
  • Coordinated a 4x4 and coach fleet with staggered departures from three hotels
  • Closed with an Emirati heritage gala: folk troupe, falconry, live carving stations

Results

  • Zero AV downtime across two full programme days
  • Delegate satisfaction of 4.8 / 5 on the post-event survey
  • Rebooked for the following year before the camp was struck
It was the first offsite where nobody checked their phone during the evening programme.
Regional Events Lead
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