Sparkling Sandset
Pharmaceutical · 2025

A two-day pharmaceutical leadership offsite in the Al Khatim dunes

A regional leadership summit that moved out of a five-star ballroom and into a purpose-built desert camp, with full plenary AV, branded environments and a heritage gala finale.

Client type
Global pharmaceutical group (name withheld under NDA)
Event type
Two-day leadership offsite and heritage gala
Guests
180 delegates
Location
Al Khatim, Abu Dhabi
Lead time
7 weeks from brief to delivery
Client
Global pharmaceutical group (name withheld)

The challenge

The client needed a plenary-grade meeting environment with reliable AV and climate control, in a setting delegates would remember, without adding more than an hour of transfer time from Abu Dhabi city hotels.

What we delivered

  • 200-capacity majlis pavilion with line-array PA, LED wall and standby technician
  • Shaded breakout village running four parallel workshop tracks
  • 4x4 and coach transfer fleet staggered across three Abu Dhabi hotels
  • Closing heritage gala with folk troupe, falconry display and live carving stations
  • Full plenary-grade climate control across both programme days

Challenges solved

  • Plenary AV reliability had to match a ballroom standard in an open desert setting
  • Transfer time from city hotels had to stay under one hour despite fleet size
  • Workshop breakouts needed acoustic separation without four separate structures

Photo gallery

Results

  • Zero AV downtime across two full programme days
  • Delegate satisfaction of 4.8 / 5 on the post-event survey
  • Rebooked for the following year before the camp was struck
It was the first offsite where nobody checked their phone during the evening programme.
Regional Events Lead
Your brief next

Plan something at this level

Request a proposal
CallWhatsApp