The challenge
A reveal moment that read on camera at dusk, plus a compacted arrival window for press with same-night asset delivery.
What we delivered
- ◆Engineered, compacted drive-on ridge platform with recovery crew on standby
- ◆Branded entry arch, gobo lighting and custom tent sleeves in brand livery
- ◆Roving photo and video crew with an on-site edit suite for same-night delivery
- ◆Bespoke Emirati gifting boxes for all 140 departing media and VIP guests
- ◆Timed reveal sequence built to read correctly on camera at dusk
Challenges solved
- ◆The reveal had to be lit and timed precisely for dusk without natural light
- ◆Loose dune sand needed engineering to bear vehicle weight on the ridge
- ◆Media assets had to reach the brand's regional team the same night
Photo gallery
Results
- ◆Hero reel delivered to the brand's regional team within four hours
- ◆Coverage across eleven regional automotive titles
- ◆Gifting reordered for two subsequent market launches