The challenge
A reveal moment that read on camera at dusk, plus a compacted arrival window for press with same-night asset delivery.
What we did
- ◆Engineered a compacted drive-on ridge platform with recovery crew on standby
- ◆Branded arch, gobo lighting and custom tent sleeves in brand identity
- ◆Roving photo and video crew with an on-site edit suite
- ◆Bespoke Emirati gifting boxes handed to every departing guest
Results
- ◆Hero reel delivered to the brand's regional team within four hours
- ◆Coverage across eleven regional automotive titles
- ◆Gifting reordered for two subsequent market launches