Sparkling Sandset
Public sector · 2025

A UAE National Day heritage festival for a government campus

A three-day heritage activation with rotating Emirati performances, craft stations and a roving cultural programme across a corporate campus.

Client type
Abu Dhabi government entity (name withheld)
Event type
Three-day UAE National Day heritage festival
Guests
1,200 attendees across three days
Location
Abu Dhabi
Lead time
8 weeks from award to opening day
Client
Abu Dhabi government entity

The challenge

Continuous programming for three days across two courtyards, with family-appropriate content and full compliance with campus access rules.

What we delivered

  • Rotating Al Ayyala, Al Razfah and Tannoura performance troupes on a published run sheet
  • Henna, calligraphy and coffee-roasting craft stations across two courtyards
  • 34 bilingual crew across three days with a senior lead assigned per shift
  • Staging, PA and permit management with daily strike and reset
  • Family-appropriate content review for every performance and station

Challenges solved

  • Programming had to run continuously for three full days without gaps
  • Campus access rules restricted vehicle movement and load-in windows
  • All content had to clear a family-appropriate compliance review

Photo gallery

Results

  • 1,200 attendees across three days with no programme gaps
  • Full compliance sign-off from campus security and HSE
  • Retained for the following Eid activation
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