The challenge
International editors and VIP clients expected five-star overnight comfort deep in the Empty Quarter, with content-ready settings at both sunrise and sunset and no cell signal on site.
What we delivered
- ◆24 private en-suite glamping tents with air conditioning and hot water
- ◆Satellite internet link enabling real-time social posting from a remote site
- ◆Three-course dinner series with a distinct setting staged each night
- ◆Scheduled sunrise and sunset content windows with a dedicated photography guide
- ◆Private transfers from Abu Dhabi and Dubai for all 45 international guests
Challenges solved
- ◆Five-star overnight comfort had to be delivered with zero cell signal on site
- ◆Content windows depended entirely on weather and light at sunrise and sunset
- ◆Guests arrived on staggered international flights across a single afternoon
Photo gallery
Results
- ◆Zero guest complaints across both overnight stays
- ◆Content generated reached 4.2 million impressions across brand channels
- ◆Retreat format adopted as the brand's template for future regional launches