What is Sparkling Sandset? Your Trusted Event Management Partner in the UAE

What is Sparkling Sandset?

When it comes to curating unforgettable experiences in the heart of the UAE, Sparkling Sandset stands as one of the most trusted women-owned event management companies in the UAE. Founded by Tabassum Sheikh, CEO & Founder, Sparkling Sandset has been redefining event management by combining modern luxury with the timeless charm of traditional Arabic desert culture.

From traditional desert camp setups in Abu Dhabi to large-scale corporate events in Dubai, Sparkling Sandset has delivered unique, memorable, and highly personalised experiences for clients across industries.

The Sparkling Sandset Difference

What sets us apart is our philosophy of complete customisation. Unlike standard event packages, Sparkling Sandset doesn’t believe in one-size-fits-all. Instead, we design every setup, theme, and experience based on the client’s needs.

• Traditional Desert Camps UAE – Experience Bedouin-inspired setups with Arabic majlis seating, bonfires, camel rides, and authentic cuisine.

• Corporate Events across UAE – From product launches to gala dinners, our team curates elegant experiences infused with local culture.

• Private Celebrations & Weddings – Traditional themes, desert backdrops, and luxury décor tailored to personal stories.

• Cultural Entertainment – Belly dance, Sufi shows, fire acts, live oud music, and more to enrich the event’s atmosphere.

By blending heritage and innovation, Sparkling Sandset creates moments that resonate long after the event ends.

Our Founder

Behind Sparkling Sandset’s vision is Tabassum Sheikh, a passionate entrepreneur and creative strategist. As Founder & CEO, Tabassum has built the company with a deep commitment to cultural authenticity, personalised service, and global standards of event execution.

Her leadership has led Sparkling Sandset to become a go-to destination management and event planning company in the UAE, trusted by both local and international clients.

Trusted by Global Brands

At Sparkling Sandset, our work speaks through the prestigious brands we’ve collaborated with. From international giants like Spotify, Snapchat, American Express, Land Rover, and Volkswagen to lifestyle and wellness leaders such as Amway, Nu Skin, Arabian Lux, NAOS, DMC Network, and ION – we’ve had the privilege of creating unforgettable experiences for some of the world’s most recognized names.

These partnerships reflect our ability to deliver customised desert camps, luxury corporate gatherings, cultural showcases, and immersive brand activations that align with the highest global standards.

Our Services

1. Traditional Desert Camp Setups UAE

The desert is where our creativity shines the most. Sparkling Sandset offers authentic Bedouin-style camps with Arabic majlis seating, carpets, lanterns, bonfires, and cultural entertainment like:

• Camel rides into the dunes

• Falcon shows with storytelling of Emirati heritage

• Oud and Arabic music in the background

• Sandboarding and desert games for thrill-seekers

• Majlis dining experiences under the stars

Unlike standard safari camps, our setups are private, exclusive, and completely customisable. Whether it’s for 4 guests or 400, every detail is curated to reflect the client’s vision.

2. Corporate Events in the UAE

For brands looking to stand out, Sparkling Sandset transforms corporate events into immersive experiences. From product launches to annual team gatherings, we blend modern brand aesthetics with Arabic cultural touches.

Past examples include:

• Corporate retreats in the desert with team-building activities.

• Gala dinners under the stars with a luxury Arabic–European fusion menu.

• Exclusive client entertainment with private music and dance performances.

This approach allows companies to leave a lasting impression, not just with visuals but with experiences that embody UAE’s cultural richness.

3. Destination Weddings & Private Celebrations

Weddings and private events in the UAE often seek to balance intimacy with grandeur. Sparkling Sandset makes this possible by creating bespoke desert wedding setups, where couples exchange vows against golden dunes, surrounded by family, music, and cultural décor.

Our private events include:

• Intimate birthday gatherings

• Engagement celebrations

• Anniversary parties

• VIP family retreats

Every detail, from the seating arrangement to the menu, is designed to reflect the client’s journey and personality.

4. Multi-Cuisine Catering Services

Food is central to every celebration. Sparkling Sandset offers a fully customised catering experience featuring Arabic, Italian, Indian, Mediterranean, and Continental cuisines.

Highlights include:

• Live shawarma and grill stations

• Authentic Arabic mezze platters

• Global gourmet cheese & wine pairings

• Dessert spreads with both local & international flavours

We work with expert chefs to design menus that complement the theme of the event, ensuring that guests enjoy a culinary journey as memorable as the event itself.

Why Choose Sparkling Sandset?

Founded in the UAE and led by CEO Tabassum Sheikh, Sparkling Sandset is a women-owned event management company with over a decade of expertise in curating world-class experiences. Unlike traditional agencies, we don’t believe in fixed setups – every event is fully customised to reflect the client’s vision.

From traditional desert camps and cultural gatherings to high-end weddings and large-scale corporate events, we combine authentic Arabian heritage with modern aesthetics.

Our attention to detail, creativity, and cultural richness have earned us the trust of leading global brands such as Snapchat, American Express, Land Rover, Volkswagen, Amway, Nu Skin, Arabian Lux, DMC Network, Naos, ION, and Spotify.

Sparkling Sandset is proud to be recognised as one of the leading event management companies in the UAE, delivering customised experiences that are memorable, elegant, and deeply rooted in tradition.

Contact Sparkling Sandset

If you’re ready to transform your vision into a memorable UAE event, Sparkling Sandset is here to make it happen.

Website: www.sparklingsandset.com
Email: sparklingsandset@gmail.com
Instagram: @sparklingsandset