How to Choose the Best Event Management Company in UAE?
Category:
TIPS
October 5, 2025
Planning an event in the UAE – whether it’s a grand wedding, a corporate gala, or an intimate desert retreat – is an exciting journey, but it can also feel overwhelming. From selecting the right venue to curating cultural experiences, the details matter. That’s why finding the right event management company is crucial. In the UAE, where tradition meets luxury, Sparkling Sandset stands out as a trusted partner for creating unforgettable experiences.
Here’s your guide to choosing the perfect event management company in the UAE and why Sparkling Sandset is the name you can rely on.

1. Start Early & Define Your Vision
Event planning takes time. To get the best options, start searching for an event management company as early as possible. Define your vision – whether it’s a traditional desert camp setup in Abu Dhabi, a luxury destination wedding, or a high-profile corporate event in Dubai. At Sparkling Sandset, we help refine your vision and turn it into a seamless experience.
2. Set a Budget & Stay Transparent
Every successful event starts with a clear budget. Be open about your spending limits so the planner can design within it. Sparkling Sandset believes in customised event solutions – no cookie-cutter packages. From small gatherings to large-scale productions, we work with budgets of all sizes without compromising on quality.
3. Research Experience & Expertise
When choosing an event planner, check their track record. Have they managed weddings, cultural gatherings, or corporate events similar to yours? Sparkling Sandset, founded by Tabassum Sheikh (Founder & CEO), has delivered traditional desert experiences, brand activations, weddings, and corporate events for global clients like Spotify, Snapchat, American Express, Land Rover, Volkswagen, Amway, Nu Skin, and Arabian Lux.
4. Look for Cultural & Creative Balance
The UAE is unique because it blends modern luxury with Arabic traditions. A strong event management company will know how to strike this balance. Sparkling Sandset specialises in:
Bedouin-inspired desert camp setups with Arabic majlis seating.
Camel treks, falconry shows, and oud music for cultural immersion.
Luxury décor, multi-cuisine catering, and entertainment for a modern touch.
5. Communication & Chemistry
Trust and communication are essential when choosing your event partner. At Sparkling Sandset, we pride ourselves on being hands-on, detail-oriented, and highly responsive. Clients work directly with our creative team and CEO Tabassum Sheikh to ensure their expectations are not only met but exceeded.
6. Review Services Offered
The right event management company should offer end-to-end solutions. Sparkling Sandset provides:
Traditional Desert Camps in Abu Dhabi & Dubai
Destination Weddings & Private Celebrations
Corporate Events & Gala Dinners
Cultural Performances & Entertainment
Multi-Cuisine Catering
Luxury Décor & Venue Styling
Team-Building & Brand Activations
This breadth of services ensures that no matter what type of event you’re hosting, you’ll find everything under one roof.

Conclusion: Why Sparkling Sandset?
Choosing the perfect event management company in the UAE comes down to expertise, cultural authenticity, and personalisation. With over a decade of experience, Sparkling Sandset, led by Tabassum Sheikh, has become one of the most trusted women-owned event companies in the UAE.
Whether it’s a wedding in the desert, a corporate retreat, or a cultural showcase, Sparkling Sandset combines heritage with innovation to create events that leave lasting memories.
Ready to plan your next unforgettable event in the UAE?
Contact us on WhatsApp: +971553207631
📩 Email: sparklingsandset@gmail.com
🌐 Website: www.sparklingsandset.com
📸 Instagram: @sparklingsandset